Indianapolis – Unrivaled announced 13 new zero deal signings, led by USC's Juju Watkins, UCLA's Lauren Betts, Notre Dame's Hannah Hidalgo and Uconn's Azzi Fudd.
Sarah Strong (UCONN), Olivia Myers (TCU), Madison Booker (Texas), Kiki Rice (UCLA), Milaysia Fulwiley (LSU), Audi Crooks (Iowa State) (Iowa), Ta'niya Latson (South Carolina) (South Carolina), Syla Swords (Syla Swords (Michigan) and Sienna Betts (Sienna betts) (UCLA) and ucl nis nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-nil-
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Flau'jae Johnson of LSU also continued to partner with the unrivaled NIL deal after signing the first partnership in December. Unlike her last partnership, this will not include the fairness of the alliance.
“Unparalleled,” Johnson said. “When I watched the first game, it was real. It was super professional and suitable for athletes.
“It's going to be more active. I don't know what's going on in the back, but I think there will be more motivations to come.”
The group combines 32 NCAA Championships, 25 sweet 16 appearances, 14 elite appearances, 10 final four games and 4 national championships.
Last season, Watkins was named Player of the Year and Betts was Defensive Player of the Year. Strong is Oriental freshman of the year, while Booker is SEC player of the year, Hidalgo won the ACC player of the year.
These signings are built on the NIL partnership between WNBA No. 1 Paige Bueckers and Johnson in 2025. Watkins has also been involved in her unparalleled investment in the league in the Series A funding last December.
“Investing in elite women’s basketball talent is at the heart of an unrivalled mission,” said Luke Cooper, president of the unrivalled basketball business. “This transformative, first-rate initiative brings the best together and reflects our deep commitment to elevating the women’s game and supporting athletes as a whole.”