Hollywood, Fla. – Hip-Hop Mogul Rick Ross brought his signature style to South Florida Friday night, unveiling a new designer bag at a high-profile fashion event attended by celebrities and fans.
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The Miami native, known as the “Boss,” launched the collection at the fashion show, highlighting the cultural importance of fashion in hip-hop and his personal connection to the design process.
Alexis Frazier of Local 10 talked to Ross and talked to Ross while talking about collaboration and why this moment marked a new milestone in his career.
“Well, you already know that it's really too easy,” Ross said. “You know what I'm talking about, when two winning teams come together, usually on this level, we make history. That's what we want to do – we want to do that in the luggage space, and we know that it's going to spill into a lot of different things.”
Ross said his commitment is at the heart of the design, which features over 60 color options and a variety of styles using Real Leather.
“All I have to do is make sure my signature is in all respects,” he said. “The team is coming…it’s like the ultimate layout.”
The bags are described as durable and stylish and edgy, with prices ranging from $79 to $200, a decision that intentionally balances quality with affordability.
“It's all part of the culture,” Ross said. “Fashion style is like graffiti, fat laces, cougars and adidas – the same thing for me.”
The launch event in Hollywood attracted a star-studded crowd and hype.
Ross' new product line adds to his growing brand empire, which has already covered music, food, real estate and fashion.
Click here to take a closer look at the bags available online.
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