July 23, 2025
Press release
Apple introduces Applecare One, simplifying coverage to a single plan with incredible value
Cupertino, CA Apple unveiled AppleCare One today, a new way for customers to cover multiple Apple products using a simple plan. For just $19.99 per month, customers can protect up to three products in a plan, adding more products at any time at the price of each device for $5.99 per month. 1Using AppleCare One, customers get one-stop service in their plans and one-stop service from Apple experts and get one-stop service from all Apple products in their plans for a simple, affordable peace. Starting tomorrow, customers in the U.S. can sign up for AppleCare One directly on their iPhone, iPad, or Mac, or by visiting their nearest Apple store.
“At Apple, we focus on creating and delivering great experiences,” said Bob Borchers, Apple’s vice president of global product marketing. “Building on AppleCare+’s trustworthy foundation, AppleCare One extends the same reliability and is easier than ever to protect your favorite products and rely on iPhone, iPad and Apple Watch, combining simplicity and excellent value.”
Cover multiple Apple products at one high price
AppleCare ONE includes all the benefits of AppleCare+, including unlimited repairs for accidents like drops and spills, Apple experts’ 24/7 priority support, fast and convenient Apple certified services, and battery coverage. AppleCare One also expands theft and loss protection outside of iPhones, and can also cover iPad and Apple Watch.2
The AppleCare One price is the same as the ones covered, which means customers can sign up for their iPhone, iPad, and Apple Watch and save up to $11 per month instead of signing up for a separate AppleCare+ plan for each device. Additional items can be added for $5.99 per month.
Add qualified equipment you already have
With AppleCare One, customers can now add products they already have in good condition if they are in good condition. 3 It offers customers more opportunities to protect their devices, even beyond the current 60-day window to purchase AppleCare+.
Plans that match the growing demand of users
AppleCare also simplifies planning management. When a customer trades the overlay product directly to Apple, it is automatically removed from its AppleCare One plan and replaced with a new device. Additionally, as a monthly plan, AppleCare One makes it easy for customers to maintain coverage as long as they want multiple products they want, including the ability to move products into and out of the plan at any time.
Learn more about AppleCare One and go to Apple.com/applecare to sign up.
About Apple
Apple revolutionized personal technology with the launch of Macintosh in 1984. Today, Apple leads the world with iPhone, iPad, Mac, Airpods, Apple Watch and Apple Vision Pro. Apple’s six software platforms – iOS, iPados, macos, WatchOS, Visionos and TVO – provide a seamless experience on all Apple devices and provide breakthrough services for people including the App Store, Apple Music, Apple Music, Apple Music, Apple Pay, Icloud and Apple TV+. Apple’s 150,000 employees are committed to making the best products on the planet and bringing the world better than we have found.
- The device must be less than four years old and the headset must be less than one year. Only devices in customer Apple accounts can be covered under AppleCare One.
- Fees and deductibles apply.
- To verify “good condition”, the product may be required to use the customer's iPhone or iPad or Apple Store for diagnostic checks before adding to the plan.
Press Contact
Anna Mitchell
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