New York
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Despite being owned by different companies, Oreo and Reese succumbed to fans’ demands and issued a sweet collaboration.
Oreo is owned by Mondelēz International, while Reese, a part of Hershey Company, introduces two new snacks that combine the flavors of the two snacks. Teams among competitors are rare, marking a significant alliance following Mondelēz's failed takeover attempt at the end of last year.
However, as consumers’ demand for indulgent food has been declining for a while, both companies can use the boost. Mondelēz's sales in the second quarter fell 3.5% later on Tuesday. Hershey is scheduled to report its earnings Wednesday morning.
The two companies believe that the mix may cause excitement as other limited edition products are impulsively purchased at grocery stores. Dan Mohnshine, vice president of Hershey, said this special pairing has been built for this special pairing: Consumers have been asking for partnerships.
“Essentially, what consumers often start to get on social media is ‘Will it be great in Reese’s cup?’ The top brand they always mention is Oreo again,” he told CNN.
The first creation is the Oreo cup from Reese, which replaces the typical chocolate on the Reese cup as Oreo's milk chocolate and white cream. Then, it was filled with peanut butter and Oreo cookie crumbs.
The enjoyment is a permanent addition to the Reese lineup, which is standard, king and miniature. They started pre-sales on Hershey's website on August 18th.
On the Oreo side, Michelle Deignan, vice president of Oreo US, said that on the Oreo side, the brand is re-releasing a 2014 version of the cookie that uses Reese’s peanut butter, which was “very successful.” The new filler contains Oreo cookie debris.
She told CNN, “Since 2014, we have been seeing consumers begging us to bring this product back.
Oreo Reese’s cookies were launched in September, and supply continued, before returning permanently in January 2026. Pre-sales begin on Oreo's website on August 18.
The anomaly combination is a difficult time in the candy group. As the growth of GLP-1 products hurts demand for snack foods, consumers are reducing their disposable spending. Hershey recently announced that this is the “lower double-digit range” of hiking prices due to rising cocoa costs.
“Double punches for two popular products will attract consumer attention,” said Neil Saunders, managing director of GlobalData's retail. Oreo worked with Coca-Cola last year to build cookies based on soda syrup, part of its boosting sales with limited time stunts – Coca-Cola has also launched a limited edition Oreo-flavored Coke.
“As the volume growth of most grocery categories remains flat to negative, all consumer-packed merchandise companies are looking for opportunities to create new and interesting products to attract consumers to buy,” he told CNN.