Frank Ocean was never a spotlight. Almost everything that the Reclusive Musician once named after him appears with the smallest fanfare, including Homer, the fine jewelry brand of the Ocean.
Outside the Ocean Circle, for example, there is little anyone who knows when Homer quietly launched the line in 2018 – its public revelation only emerged three years later, a huge ridicule for music-long-lasting fans.
Homer’s revival in 2025 is less than a sudden subtlety as luxury record labels surge with sudden summer activities, including new jewelry designs, new stores in Los Angeles and London, and a new look at Homer’s store in New York.
Only a few months ago, Homer was dormant. Even the occasional novelty has been dry very early. For example, its Instagram page has not been updated since June 23, 2023.
It matches the new product for nearly two years of the expiration date.
Given that all this shows the future of Homer’s new bright future, we decided to explore the New Homer space at the Jeweler Exchange Building in New York, which brings the Ocean Luxury Tags to a few local dealers.
Homer's products include jewelry, scarves, rubber accessories and special Prada jackets, originally only available in its New York stores. Interested people who cannot stop can only order orders from the physical directory requested by Homer's website. However, in the months after its release, Homer began selling its merchandise online and sent a newsletter via email.
A recent relic lists items from Homer’s recent Frankenstein Jewelry Collection and is comparable to long-standing New York jewelry designer Barry Kieselstein-Cord. The choice includes a “high jewelry necklace” made of 18k white gold and set with more than 2,200 lab-grown diamonds for retail prices, with a retail price of nearly $700,000.
Sticker shock is the signature of the home run. “I don't want our jobs to be cheaper than Cartier,” Homer said in his 2021 debut.
While nothing currently available at Homer's online store is as expensive as the million-dollar chain Homer offered when it launched, now it sells several similarly expensive items, far from Cartier's own high Jewish prices.
And obviously there is still a Homer client. This is at least partly because there will never be Frank’s ocean fans, but that doesn’t change the sell-out of Homer’s online stores, such as the $535 “Heart Ring with Screws” and the XL-sized “Bullet Hole Heart Pendant” for $29,500.
At Homer's New York outpost, a variety of fresh jewelry is provided in a stark display case, framed by shelves containing Homer's modernist packaging.
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It's no surprise there – the Jewelry Store is a Jewelry Store! – But it's worth a try for anyone curious about the Homer project that still has an appeal.
The intricate shapes of the pendant and the shimmering lab-grown diamonds make the IRL the most meaningful, which underscores the proposition that the ocean initially desires to make Homer offline. Note that you won't encounter the ocean in the store, although he did attend the opening hours of 2021 in a typical modest way.
So, in fact, you will never know.
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