July 21 – Morgan Stanley increased it by $205 on Alphabet (NASDAQ:GOOGL) at $185, citing stronger innovation cycles and increased transparency.
The company maintained its “overweight” rating and said it is monitoring whether the technology giant can guide investors' sentiment in 2026 at $10+ EPS. Analysts also pointed out that the growth of AI participation and monetization potential as a positive driver.
Morgan Stanley noted that while the ongoing search-related investigation by the Justice Department may extend to the end of 2025, letters’ profitability in core search and their product momentum remain a focus of long-term investors.
The expected post-tribute update next week may further affect market confidence. The company tagged potential outcomes of the Justice Department case, which included a possible approach to a broader Gemini partnership with Apple (NASDAQ: AAPL).
Alphabet recently received preliminary court approval to resolve shareholder derivative lawsuits, but did not admit wrongdoing, according to the SEC application.
With the construction of AI momentum
Based on a one-year price target provided by 51 analysts, Alphabet Inc’s average target price is $203.34, an overestimate of $250.00 and an underestimate of $160.00. The average target means upside room +9.88% from the current price of $185.06.
According to Gurufocus's estimate, the estimated GF value of Alphabet Inc is $199.27 over the year, indicating a current price of $185.06 +7.68% upside potential +7.68%
This article first appears on Gurufocus.